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Abstract

Affirmative action in the transformation process of South African sport aims at balancing the concerns of white sport participants with the aspirations of participants of color. The aims of this study are to determine perceptions of South African sport federations in diversity management and the affirmative action profile of South African sport federations, and to suggest strategies to manage affirmative action. A Likert scale questionnaire evaluated perceptions of 32 sport federations on affirmative action factors. Below-average scores were recorded on affirmative action policy and the provision of specialized training opportunities. Political rather than managerial reasons are regarded as the leading factor for implementing affirmative action initiatives. Organizational change, institutionalized policy, and organizational analysis are strategies for managing affirmative action initiatives.

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