Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Fall 1997

Abstract

Environmental legislation has created potential liability for retailing franchisees that purchase previously contaminated land. Faced with a decision to distance itself from the site selection process or incur the added costs and potential pricing impacts of greater involvement in the process, franchisors have strong incentives to reduce franchisee support. This reduction in support has detrimental implications for both franchise policy and environmental policy. A paper reports the results of an empirical study that links franchisors' concerns about potential environmental liability to actions to distance themselves from the site selection process or, alternatively, formally to require franchisee environmental investigation of all prospective properties.

Journal

Journal of Public Policy & Marketing

Journal ISSN

0743-9156

Volume

16

Issue

2

First Page

289

Last Page

297