Home Department for Course
Marketing and Professional Sales
Course Prefix
MKTG
Course Number
4520
Course Description
This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.
Major Assessments
Quizzes
Hands-on applied assignments
Blog (including SEO components) and Blog reflection paper
Company Analysis Final Project
Modalities
Online (Asynchronous)
Evaluation Instrument used for Course Review and Approval
QM
D2L Course Code/Course Offering
MKTG4520-DCRversion
KSU Status/Last Review Date
10-26-2022
dcr_facilitator_guide MKTG 4520.docx (402 kB)