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Nonprofit Marketing

Academic ASK: Expanding the Arena of Charitable Marketing Targets

Jacqueline A. Williams, North Carolina Agricultural and Technical State UniversityFollow
Kimberly McNeil, North Carolina Agricultural and Technical State UniversityFollow
G Carletta Simmons, North Carolina Agricultural and Technical State UniversityFollow

Keywords

Charitable Marketing, Fundraising, Higher Education, Institutional Advancement

Document Type

Proceedings Abstract

Included in

Marketing Commons, Nonprofit Administration and Management Commons

COinS

Academic ASK: Expanding the Arena of Charitable Marketing Targets