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Abstract

By mapping business advertisements found in various targeted readership newspapers published in Denver, Colorado from a century ago, it was hoped that business enclaves that existed at the time would be revealed. Addresses printed during the first week of May 1923 from three newspapers with targeted audiences (for Swedish speakers, African Americans, and Jewish readers), as well as those from a city-wide mainstream paper, were mapped. GIS tools were then used to locate clusters from the location points, which were used as evidence of enclave-type commercial districts. This method found two isolated clusters, one for businesses advertising in the African American audience paper and another from the Jewish audience paper, but it determined that those businesses advertising in the Swedish language paper were not organized as clusters anywhere in the city. These results show that some historic business enclaves can be located within the broader society without using census or other demographic data.

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