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Abstract

The northeastern section of Tennessee has been known as Upper East Tennessee since the 1840s. During the last few years, however, a new regional label, Northeast Tennessee, has been promoted as a more appropriate regional name. The push for a shift from the use of Upper East Tennessee to Northeast Tennessee has been spearheaded by agencies whose missions are to increase tourism and to attract new industry in the region. The local medianewspapers, radio, and television-have played key roles in the renaming process. Although there is some opposition to the new name, a campaign to designate the region as Northeast Tennessee will likely be successful in about a decade. However, that success might be offset by the loss of an important component of the region's heritage-a name that has served the region for 150 years.

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