Abstract
Sunbelt migration and increased per capita wine consumption have stimulated the opening of 27 new wineries in Texas since 1976. Choosing the location of a winery is one of the vintner's most important decisions. A survey of vintners provided a ranking of locational criteria that was used to develop an economic locational model of winery location. A preliminary model was tested and discarded in favor of a more narrowly defined model. Critical marketing locational criteria included proximity to tourist areas, access to grapes, distance from urban areas, access to an interstate highway, and severity of county alcohol laws.
Recommended Citation
Napton, Mary Luanne; Napton, Darrell E.; and Harrison, James D.
(1993)
"An Economic Location Model for Texas Wineries,"
The Geographical Bulletin: Vol. 35:
Iss.
1, Article 4.
Available at:
https://digitalcommons.kennesaw.edu/thegeographicalbulletin/vol35/iss1/4