Different emotions affect people in various ways, and along with that come multiple coping methods. A common coping method is often referred to as retail therapy. This research study aims to discover how emotions impact our shopping habits. Do more people shop when exhibiting a negative emotion, such as stress or sadness, or a positive emotion, like happy and excited? Is there a difference in attitude about shopping and the use of retail therapy among males and females? To answer these questions, participants are asked to complete a survey detailing their most recent purchases, and the emotions they were experiencing at the time of purchase.
"The Influence of Emotions on Our Shopping Habits,"
Siegel Institute Ethics Research Scholars: Vol. 1
, Article 3.
Available at: https://digitalcommons.kennesaw.edu/siers/vol1/iss1/3