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Abstract

Different emotions affect people in various ways, and along with that come multiple coping methods. A common coping method is often referred to as retail therapy. This research study aims to discover how emotions impact our shopping habits. Do more people shop when exhibiting a negative emotion, such as stress or sadness, or a positive emotion, like happy and excited? Is there a difference in attitude about shopping and the use of retail therapy among males and females? To answer these questions, participants are asked to complete a survey detailing their most recent purchases, and the emotions they were experiencing at the time of purchase.

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