In March of 2016, one post made by Troy University Libraries “caught fire” and went viral. What does it mean to “Go Viral?” If it happens at your library, what can you do to take advantage of the unexpected publicity? In this article, librarians from Troy University will discuss the importance of social media for libraries, including how Troy University Libraries developed a social media presence over a period of eight years. The authors will describe Troy University Libraries’ experience with a social media post that went viral, including challenges that came with the unexpected publicity, and offer recommendations for other libraries using social media.

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