Effective Social Media Use by Law Enforcement Agencies: A Case Study Approach to Quantifying and Improving Efficacy and Developing Agency Best Practices
Date of Completion
Master of Public Administration (MPA)
Dr. Jerry Herbel
In the wake of protests against law enforcement for an array of reasons, law enforcement officers and agencies have a responsibility to recognize and utilize the available mediums of communication with which they may best develop a connection to the communities they serve. Furthermore, law enforcement agencies must be informed that established, traditional methods of news dissemination – such as press conferences and printed articles – are now both ineffective and under-utilized, replaced in large part by social media live-time reports. For that reason, law enforcement agency executives must address both the responsibility to provide appropriately timed updates to critical incidents and events, and utilize the opportunity to engage their community through a widely utilized and accepted medium of communication. Both require an understanding of social media, its application, and its efficacy both literal and perceived.
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