Date of Award

Spring 4-28-2022

Degree Type


Degree Name

Master of Arts in Professional Writing (MAPW)



Committee Chair/First Advisor

Dr. Lara Smith-Sitton


Dr. Erin Bahl


With the recent transition into virtual sharing formats due to COVID-19, it is important to explore the best digital storytelling practices to engage with audiences due to the lack of in-person interactions. By reviewing literature focused on storytelling techniques and the science behind developing a connection with an audience, in conjunction with a digital analysis of videos featuring KSU researchers showcased in the biweekly web series hosted by KSU's Office of Research, and interviews with viewers of the videos, my capstone answers (1) What elements of digital storytelling are effective in increasing audience engagement in an online live environment? and (2) Does personalizing research through storytelling practices and visuals increase viewer engagement?