NEWLY ADDED ADDENDUM to M-Pesa's Failure in India by Former and Current Executives at the Vodafone Group

Description

Lott, Jackson and Sinha, Mona (2019) "M-Pesa’s Failure in India: Why Couldn’t Vodafone Replicate its Kenyan Success? An International Marketing Case Study (Addendum by Former and Current Executives at the Vodafone Group)," The Kennesaw Journal of Undergraduate Research.