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During the latter half of the twentieth century, many Latin American authors experimented with innovative techniques and creative narrative methods that challenged the reader and attempted to comment on the current events of the time. This “New Literature” had several unifying characteristics, one of which is the use of mass media to comment on the theme of identity. Using several books from this Latin American post-Boom movement, this paper aims to show the use of communication tools – movies, biographies, radio, and photographs – to illustrate the struggle and search for characters’ real identities as a major recurrent theme. In all of the mentioned works, characters’ identities are revealed and affected by these forms of communication, and while these mass media are presented as objective and representative of the truth, they are ultimately shown to be prone to exploitation and made subjective.