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This paper describes a public sociology project in which students at Flagler College will be enlisted to conduct research on the gentrifying community of Lincolnville in St. Augustine, Florida. The theoretical and research perspectives that will be used to guide the project are supplied by the urban sociological methodology of the Chicago School of Sociology from the early twentieth century. The objectives of the Lincolnville project are to recruit and train interested students in producing new knowledge in the phenomena of gentrification on a local level, to enrich student knowledge of theory and research, to use service learning to explain the subfield known as public sociology, and to disseminate this information to various publics such as community leaders, in the hope of informing planning and policy that seeks to revitalize neighborhoods without displacing marginalized subpopulations.