The purpose of this article is to examine the need for executive education training in culture, suggest a method for clarifying situations where cultural training is needed, and provide guidelines on the content of executive education training programs for companies pursuing global opportunities.
Widmier, Scott and Hair, Joseph F.
"Enhancing Global Sales Skills in Executive Education Programs,"
Journal of Executive Education: Vol. 7
, Article 4.
Available at: https://digitalcommons.kennesaw.edu/jee/vol7/iss1/4