Abstract
The purpose of this paper is to explore factors influencing the growth in university corporate executive education partnerships and present findings from a qualitative research study involving a sample of senior managers responsible for managing their corporation’s executive education partnership with the writer’s university. While universities and corporations may have partnerships for a range of activities, including sponsorships, recruiting, student projects and work experience, in this paper, the term partnerships refers to the development and customised delivery of executive education programs for corporations through university-corporate education partnerships.