Abstract
International education is big business in Australia and the University of South Australia (UniSA) is a leading player, particularly in the Asia Pacific region (Ciccarelli, 2007). Forced by government to generate income beyond public subsidy Australian universities have had little choice but to enter the competitive private sector marketplace offshore to attract international students. In the case of UniSA special attention has been paid to marketing offshore ‘executive’ doctoral programs for those in leadership roles in business and corporate affairs. These business and corporate leaders drawn to these doctoral programs is the subject of this paper.