Every ethical dilemma embodies three central questions: What is the optimal ethical outcome? Why should I want the best ethical outcome? Can I achieve the best outcome while preserving professional and personal relationships and, if so, how? Legislative, scholarly, and pedagogical responses to recent ethical and financial scandals involving companies like Enron, Worldcom, Tyco, Parmalat, and Ahold have focused almost exclusively on the first two questions, leaving the third unanswered. This article engages the third question by presenting a pedagogical tool for encouraging executives to personalize and operationalize business ethics.