This article focuses on the challenge of designing and administering executive education programs that both educate students to be competitive in the job market and that also encourage personal growth and personal responsibility. We believe that graduate business education should not be limited to providing content knowledge, but should also include helping students mature and use better judgment. This article represents a “progress report” on our efforts at LMU in Los Angeles to integrate principle-centered leadership into our Executive MBA (EMBA) curricula. This effort emphasizes self-awareness and self-reflection as well as skills and competencies. This article discusses the challenges inherent to the design, conduct, and assessment of this unique approach to executive education. In essence, our EMBA program focuses on changing core attitudes and values. We want our graduates to become more ethical and decent in the choices they make when they re-enter the workforce.