The results of an executive Masters of Business Administration (MBA) program assessment are analyzed and interpreted against the backdrop of increasing competition between universities to attract and retain qualified students. The public education environment is currently in a turbulent state. This turbulence is in part caused by such factors as: reductions in public funding for higher education due to constrained state budgets, student expectations, requirements imposed by accrediting bodies, and other outside constituencies requesting more accountability. The pressure to hold education institutions accountable is increasing at a rapid rate. To provide a measure of accountability and quantify program quality, education institutions have placed a great deal of emphasis on program assessment. Informational results from program assessments influence a myriad of decisions made by many that ultimately impact student enrollment, program support and program funding. Despite questionable psychometric properties and potentially conflicting outcomes, student evaluations of teaching faculty continue to be a primary source of information used in program assessments. This burdens educators and administrators with the task of interpreting and utilizing incomplete and perhaps inaccurate information. Results indicate that student response rates decline with increased numbers of evaluations and influences on teaching quality assessments may be unrelated to content and presentation.