This paper examines the reasons why business organizations often fail to achieve anticipated results from their highly-regarded strategic plans, and this information is then used to determine what educators can do to help executives provide leadership in the firm’s total strategic management activities. The focus of the paper is on the importance of aligning executive education with the firm’s business strategy through “mission control.”
McNay, William R.
"Executive Education and Business Strategy: Alignment through Mission Control,"
Journal of Executive Education: Vol. 10
, Article 5.
Available at: https://digitalcommons.kennesaw.edu/jee/vol10/iss1/5