Project Title

Optimizing the B.O.B.

Date of Completion

Spring 4-26-2017

Campus Location


Document Type



Kami Anderson, PhD


Gregory Wiles, PhD

Faculty Advisor

Adeel Khalid, PhD


The Kennesaw State University Department of Transportation manages the Big Owl Bus (B.O.B.). The B.O.B. has 9 routes which provide transportation around and between the Kennesaw and Marietta campuses, as well as to select off-campus apartment complexes and shopping centers. We utilized a number of methodologies to recommend improvements to the efficiency and accessibility of the B.O.B. We first used the vehicle routing problem to develop a binary integer linear programming model. This allowed us to determine a new set of routes that minimize total travel time across the routes. Next, we developed an integer non-linear programming model to assign a set of buses to each of the new routes, with the goal of minimizing overall cost. Performing a sensitivity analysis of our solution allowed our recommendations to be more robust. We then created a simulation model to verify our solution. We performed a financial analysis and conducted student surveys and driver interviews to inform our recommendations.