Title
Quantifying Perceived Differences in Type Styles: An Exploratory Study
Document Type
Article
Publication Date
8-1995
Abstract
Determined whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 graduate and undergraduate Ss was conducted to assess the influence of 6 type styles on 28 semantic differentials. Results reveal that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications.
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