Title
Quantifying Perceived Differences in Type Styles: An Exploratory Study
Document Type
Article
Publication Date
8-1995
Abstract
Determined whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 graduate and undergraduate Ss was conducted to assess the influence of 6 type styles on 28 semantic differentials. Results reveal that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications.
Recommended Citation
Tantillo, John, Janet Di Lorenzo-Aiss, and Richard E. Mathisen. "Quantifying Perceived Differences in Type Styles: An Exploratory Study." Psychology & Marketing 12.5 (1995): 447-57. Print.
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