Firm Characteristics and Industry Influences as Drivers of Internationalization: An Examination of US Business Responses to the New European Union
Management and Entrepreneurship
This research examined the strategic responses of 70 US manufacturing firms to the European Community's unification movement. In general, internal firm's characteristics such as competitive advantages, performance goals, and the firm's current presence in Europe significantly influenced the nature of strategic responses. Surprisingly, external industry influences appeared somewhat ineffectual. The findings contradict conventional wisdom that posits industry influences as being the primary drivers of internationalization.
Strategic Change: Briefings in Entrepreneurial Finance
Digital Object Identifier (DOI)