You Can't Beat Habit
The article discusses suggestions by the author on winning back the regular customers who have turned away from the business and attracting new customers. He states that it is important to pay attention to customers feedback and to deliver the product in time and as promised. He suggests to create repeatable processes that will lead to long-term sales relationships. He states that it is necessary for a businessman to regularly monitor his products and services.
Martin, Neale. "You Can't Beat Habit." Entrepreneur 37.7 (2009): 64-. Print.