Document Type


Publication Date

January 2018


The authors deploy Marxist theory—and Gramscian hegemonic theory in particular—to investigate the subtleties of racial “othering” in the media representations of African Americans in a putatively post-racial America. The paper’s objects of inquiry are an opinion article in the Atlanta Journal-Constitution and the reaction it instigated in the Atlanta Black Star. We argue that the contestations of signification between the dominant narrative about African Americans in the AJC and the rhetorical pushback it actuated in the alternative Atlanta Black Star both reproduce and legitimate dominant media framing by highlighting the alterity of subordinate ethnic groups and providing a site for contestation.

Journal Title

Howard Journal of Communications