Principals' Perceptions of School Public Relations
This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of community demographics, status of school-community relationships, insufficient parental support of education, communication with parents, and school council functions. Principals understood that students could not achieve without family support. Principals also recognized that they could make a difference in strategically planning to work with parents and other key community members to foster a positive environment for student learning.
Journal of School Public Relations
Morris, R., Chan, T., & Patterson, J. (2009). Principals' perceptions of school public relations. Journal of School Public Relations, 30(2), 166-185.