Selling or Helping? Prescribing Gender to Women, Wives, and Mothers through DTCA

Document Type


Publication Date

March 2015


Our research examines the ways in which DTCA uses traditional gender roles to sell prescription medications. While several studies have focused on medications specifically targeted toward women and women’s problems, relatively few have examined the gendered nature of a wider variety of drugs. Our analysis thus looks at medications for a wide variety of body systems and illness states.

Journal Title

Southern Sociological Society Annual Meetings

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