Constraints on Instructional Media Design: How Do Media Developers Deal with Them?
Technical Communication and Interactive Design
Scholars report that practitioners do not follow the procedures suggested by instructional design models (Christensen & Osguthorpe, 2004). This gap between practice and models could come from researchers’ lack of understanding of actual practices (Kerr, 1983). Particularly, the work of instructional media developers has not been well documented (Beriswill, 2011). This case study aimed to document the workplace realities of instructional media developers through interviews and observations. Particularly, since several constraints affect the designer's decisions (Rowe, 1991), this study investigated the kinds of constraints that exist in their workplace and how they deal with such constraints. A few media developers mentioned that they became frustrated with such constraints. However, some media developers said that they appreciated the constraints for reducing the number of decisions they had to make. To satisfy the demands of clients with limited amounts of time and money, media developers took various creative actions.
Performance Improvement Quarterly
Digital Object Identifier (DOI)