Hindustan Unilever’s ‘Pureit’ Water Purifier
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next
Hindustan Business Review
Sinha, Mona and Kasturi, Rangan, "Hindustan Unilever’s ‘Pureit’ Water Purifier" (2011). Faculty Publications. 4903.