"Global Brands and Cross-Sector Alliances: Value Creation Through Syner" by S. Nandan and Monica Nandan

Faculty Publications

Global Brands and Cross-Sector Alliances: Value Creation Through Synergistic Collaboration

S. Nandan
Monica Nandan, Kennesaw State UniversityFollow

Article

January 2014

Atlantic Marketing Conference (Global Marketing Track), Asheville, NC

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