Title
Role of Positioning Strategies on Consumer Evaluation of Brand Extensions
Document Type
Article
Publication Date
January 1996
Journal Title
The Journal of Marketing Management
Volume
6
Issue
1
Recommended Citation
Nandan, Monica, "Role of Positioning Strategies on Consumer Evaluation of Brand Extensions" (1996). Faculty Publications. 4802.
https://digitalcommons.kennesaw.edu/facpubs/4802
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