Title

White Norm, Black Deviation: Class, Race, and Resistance in America’s “Postracial” Media Discourse

Department

School of Communication and Media

Document Type

Article

Publication Date

10-11-2018

Abstract

The authors deploy Marxist theory—and Gramscian hegemonic theory in particular—to investigate the subtleties of racial “othering” in the media representations of African Americans in a putatively postracial America. The paper’s objects of inquiry are an opinion article in the Atlanta Journal-Constitution and the reaction it instigated in the Atlanta Black Star. We argue that the contestations of signification between the dominant narrative about African Americans in the Atlanta Journal-Constitution and the rhetorical pushback it actuated in the alternative Atlanta Black Star both reproduce and legitimate dominant media framing by highlighting the alterity of subordinate ethnic groups and providing a site for contestation.

Journal

Howard Journal of Communications

Journal ISSN

1064-6175

Volume

30

Issue

3

First Page

265

Last Page

283

Digital Object Identifier (DOI)

10.1080/10646175.2018.1491433

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