"Quality is Becoming More About Taste and Less About Cost: Eeg and Surv" by Charnetta Brown, Adriane Randolph et al.

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Faculty Publications

Title

Quality is Becoming More About Taste and Less About Cost: Eeg and Survey Study on Consumer Behavior

Authors

Charnetta Brown, Roosevelt University
Adriane Randolph, Kennesaw State UniversityFollow
Janee Burkhalter, Saint Joseph's University

Department

Information Systems

Document Type

Article

Publication Date

1-1-2013

Journal Title

Neuromarkting Theory & Practice

Volume

4

First Page

16

Last Page

17

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