Department
Marketing & Professional Sales
Document Type
Article
Publication Date
4-1-2014
Recommended Citation
Hair, Joe F.; Henseler, Jörg; Dijkstra, Theo K.; and Sarstedt, Marko, "Common Beliefs and Reality about Partial Least Squares: Comments on Rönkkö and Evermann" (2014). Faculty Publications. 3666.
https://digitalcommons.kennesaw.edu/facpubs/3666
Comments
This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. It can be found indefinitely at http://dx.doi.org/10.1177/1094428114526928.