A Frame Work for Identifying Factors to Consider When Implementing an Academic Program at a Satellite Campus
School of Accountancy
Making a strategic decision to launch an academic degree program at a satellite site offers unique challenges. Many factors should be carefully considered in creating degree offerings, supporting student needs, allocating faculty resources, satisfying accreditation concerns, and meeting student demand. This paper establishes a framework and decision model regarding a satellite campus program utilizing an undergraduate accounting degree program as a case analysis. The case analysis provides details of how the components of the framework should be considered in making decisions regarding the possible implementation of a satellite academic program. The purpose of this paper is to propose a roadmap while highlighting the resources required and information to be considered in order to launch a 2+2 BBA- Accounting degrees at a satellite campus. The Kennesaw State University (KSU) BBA- Accounting program at the satellite campus in Paulding County is designed for graduates of Georgia Highland College’s (GHC) Associate of Science in Business Administration degree, located at the KSU/GHC Paulding County Instructional Site.
Academy of Educational Leadership Journal