Title
Research Methods for Business
Department
Marketing and Professional Sales
Document Type
Book
Publication Date
2007
Abstract
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
Recommended Citation
Hair, Joseph F, Arthur H. Money, Phillip Samouel, and Mike Page. Research Methods for Business. Chichester: John Wiley and Sons, 2007. Print.