Special Abstract Section: National Conference in Sales Management
The article presents a summary descriptions of several teaching techniques discussed at the conference on professional selling and sales management. The following technique includes "Selling and Idea: Extemporaneous Speaking in Sales Education," "Spotlighting: An In-Class Method for Developing Critical Sales Skills," "Panel Sales Exercise," "Exploring and Obscure But Abundant Archive for Case Study in the Field of Sales," "Selling to the Top: Teaching Key Account Selling," "Sales Management As a Writing Intensive Course," "Sell This: A First Role Play".
Dwyer, S. C. (2001). Special Abstract Section: National Conference in Sales Management. Journal Of Personal Selling & Sales Management, 21(4), 313.