From the Special Issue Guest Editors
Marketing & Professional Sales
The article discusses various reports published within the issue which include an overview of partial least squares (PLS)-structural equation modeling (SEM) path modeling approach, the influence of observed heterogeneity on path coefficient significance and the impact of sales technology on salesperson performance.
Hair, Joe F., Christian M. Ringle, and Marko Sarstedt. "From the Special Issue Guest Editors." Journal of Marketing Theory & Practice 19.2 (2011): 135-8. Print.