Competitive Aggressiveness, Environmental Context, and Small Firm Performance
This study examined the relationships between firm performance, the degree of aggressiveness a firm exhibits in its competitive orientation, and the environmental dimensions of technological sophistication and hostility.Subgroup (correlation) analysis was used to analyze data collected from 143 small manufacturing-based firms. The findings suggest that high-performing firms often exhibit an aggressive competitive orientation when faced with environmental hostility, while low-performing firms tend to be more passive when operating in hostile environments. No overall difference was observed in the correlations between competitive aggressiveness and environmental technological sophistication for the high- and low-performing subgroups. However, younger firms generally performed better when they were not highly aggressive in technologically sophisticated environments
Covin, Jeffrey G., and Teresa Joyce Covin. "Competitive Aggressiveness, Environmental Context, and Small Firm Performance." Entrepreneurship: Theory & Practice 14.4 (1990): 35-50.