The Babe Ruth Effect
Management and Entrepreneurship
The article focuses on the association of the "Babe Ruth effect" to the failure of improvement programs as executives put more significance to the improvement successes' magnitude than the frequency of improvement failures in the U.S. It notes the likeliness of executives to highlight successes of a few improvement projects but overlook failed improvement projects. A study which examined the performance of Six Sigma programs in an aerospace company for five years, in which implementation activities were organized by a steering team that consisted of the improvement experts and quality director, is discussed.