Title
An Empirical Confirmation of Dual Strategies Used in Marketing High-Technology Goods and ServicesThe Decision-Supporting Software Example. Part Two: Research Findings, Conclusions and Implications
Document Type
Article
Publication Date
9-1993
Abstract
No abstract available.
Recommended Citation
Rooks, Jr, William A., and Jay Weinroth. "An Empirical Confirmation of Dual Strategies used in Marketing High-Technology Goods and Services. Part Two: Research Findings, Conclusions and Implications." Journal of Professional Services Marketing 9.2 (1993): 187-98. Print.
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