School of Communication and Media
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR campaigns course with value-added learning outcomes, such as critical thinking and civic engagement. Adapting a National Society of Experiential Education (NSEE) best practices approach helps integrate service and reflection components as learning components. The instructional framework presented in this article combines service and reflection principles with course and campaign planning, implementation, and evaluation. Using the best practices framework as foundational scaffolding, instructors can strategically select elements from the framework to build a customized course plan.
Journal of the Scholarship of Teaching and Learning