The rapid emergence of E-commerce with its competitive characteristics has transformed the business landscape. In its short lifespan of little more than a decade, the Internet marketplace has already seen a dramatic cycle of high peaks and low valleys. E-content sites, whose primary product is information, have had the most difficulty sustaining profitability. The central proposition is that a firm’s business model is an important locus of innovation and a crucial source of revenue creation for its stakeholders. Consequently, the question has become how can an Internet business and e-content Web site, in particular, support a sustainable business model. There is a definite trend occurring away from the totally free content site to the hybrid model of charging for some e-content fittingly termed the ‘some free - some fee’ model. The ‘some free - some fee’ model is one approach that will enable online e-content businesses to create revenue while still offering free content to which many Web users have become accustomed. Understanding the underlying principles of, and the movement towards, the ‘some free - some fee’ model will assist e-content organizations in the transformation of their business model to ensure their survivability in the volatile Internet marketplace.
Journal of Internet Banking and Commerce
Murray, Meg and Ravi Narayanaswamy. "Some Free - Some Fee: The Emerging Business Model for e-Content Web Sites." Journal of Internet Banking and Commerce 8.2 (2003): n.p.