Title
Teaching Business Ethics: Why Gen Y?
Document Type
Article
Publication Date
Fall 2004
Abstract
Each generation both influences ensuing generations and is influenced by preceding generations. As the most consumption-oriented and ethnically-diverse generation in history, Generation Y will likely change the landscape of the marketplace. The overarching purpose of this article is to assess how value orientations of Generation Y impact ethical decision-making. Specifically, the present research assesses the relationship between self-reported authority credence, needs determinism and altruism and un/ethical decision choice. In this way, the attention shifts from a curricular focus to a participant (student) focus in business ethics education. The findings suggest that Generation Y students may possess different value orientations that may or may not be accordant with traditional teaching methods or content areas.
Recommended Citation
Pelton, Lou E., and Sheb L. True. "Teaching Business Ethics: Why Gen Y?" Marketing Education Review 14.3 (2004): 63-70.