Faculty Evaluation Perspectives in Colleges of Business: How Marketing Department Heads' Evaluations Differ from those of Department Heads in other Business Disciplines

Document Type


Publication Date

Summer 1988


Simulated evaluations of business professors for the purposes of merit pay increases are analyzed using conjoint analysis. Results from a national sample of department heads at AACSB accredited colleges show that significant interdisciplinary differences in evaluation perspectives exist within business colleges. A continuum exists between the academic perspective of marketing department heads and the professional perspective of accounting department heads.