Marketing and Professional Sales
Cohen's (1967) method of determining compliant, aggressive and detached personality types is modified and employed in exploring the relationship between personality types and generalized purchasing involvement. The hypothesis that the detached personality type will be less involved in purchasing than compliant or aggressive personality types is tested and supported. Theoretical implications are discussed.
Advances in Consumer Research
Slama, Mark E., Terrell G. Williams, and Armen Tashchian. "Compliant, Aggressive and Detached Types Differ in Generalized Purchasing Involvement." Advances in Consumer Research 15.1 (1988): 158-62. Print.