MKTG 9, 9th Edition
Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
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Lamb, Charles W.; Hair, Joseph F.; and McDaniel, Carl, "MKTG 9, 9th Edition" (2015). 2015 Faculty Bookshelf. 15.