MKTG 8, 8th Edition
Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools such as animated figures, video cases, games, career tools, timely blog on marketing concepts, and more - all at a value-based price and proven to increase retention and outcomes.
Lamb, Charles W.; Hair, Joseph F.; and McDaniel, Carl, "MKTG 8, 8th Edition" (2014). 2014 Faculty Bookshelf. 46.