A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).
Thousand Oaks, CA
Business | Management Information Systems
Hair, Joseph F.; Hult, G. Thomas M.; Ringle, Christian; and Sarstedt, Marko, "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" (2014). 2014 Faculty Bookshelf. 39.